Laurent (N) Bukasa, MBA

Laurent Bukasa is an experienced executive with over 25 years of leadership in corporate strategy, marketing, and international business development. Throughout his distinguished career, he has managed large-scale operations, navigated complex markets, and driven sustainable growth in multiple countries across Africa and beyond. His expertise spans business transformation, brand positioning, trade marketing, and corporate relations, making him a key figure in global business leadership.

Laurent currently serves as the Managing Director of HEINEKEN Burundi (Brarudi), where he oversees the company’s strategic direction, operational efficiency, and market expansion. Before this role, he was the Managing Director of HEINEKEN Sierra Leone (SLBL) for four years, where he played a crucial role in reshaping the company’s market approach, strengthening partnerships, and optimizing operations. His leadership at HEINEKEN also includes five years as the Corporate Relations Director at HEINEKEN DRC (Bralima), where he managed government relations, stakeholder engagement, and regulatory affairs while enhancing the company’s reputation in the region.

Laurent’s extensive experience also includes leadership positions in Cameroon, Kenya, and Tanzania, where he successfully managed marketing, trade strategies, and brand development for multinational operations. Over the years, he has built a strong reputation for driving corporate growth, fostering innovation, and ensuring long-term business success through strategic decision-making and an in-depth understanding of diverse markets.

Beyond his executive career, Laurent has an impressive academic background. He holds an MBA in Business Management and a Postgraduate Diploma in Business Administration from Laval University (Quebec, Canada), reinforcing his expertise in global business strategy. He has also completed executive training at INSEAD and received specialized certifications in portfolio management, consumer insights, brand positioning, digital communication, and corporate leadership. His ability to bridge business strategy with market intelligence makes him a valuable asset in any corporate environment.

At Wise Club Consulting, Laurent brings his deep industry knowledge, international expertise, and leadership experience to support businesses in navigating complex challenges, optimizing operations, and achieving long-term success. His ability to align business objectives with market trends and his strong leadership in stakeholder engagement make him a key advisor for companies looking to expand and thrive in competitive environments.